Developing our visual identity
We received a beautiful print of Clara's as a gift when our eldest son was born, and I've tracked her career and admired her creations ever since. Lots of her work has an architectural quality about it- which appeals to me for obvious reasons- but mostly I trusted in her to deliver something fresh, with her thorough and unique eye- and she didn't disappoint!
Also, since our mats don't lend themselves to be printed upon, I knew from quite early on that I wanted to inject a playful visual component via our branding and ancillary products. I heard the ladies from Kip & Co- who's work I adore- once on a podcast discussing how the tote bags that they released with each collection almost became as coveted as the releases themselves, and I became somewhat enamoured with that idea.
Clara instantly understood the brief and we exchanged references on the basis of slightly retro-leaning line drawings with a smidgen of mischief or built-in calamity. I knew that I wanted our packaging to leave as little a trace as possible, but equally that, as we are starting out predominately online, it's essentially our virtual shop floor. So, after whittling down my references, I settled on the big sticker on a recycled cardboard box quite early on.
The colouring-in sheet as tissue paper was also part of the early stage brief. And over time I searched out a suitable provider for our tote. The criteria were quite clear. In the best case it would be wipeable, vibrant, easily foldable, have a large capacity, and most importantly be ethically and sustainably produced.
LOQI have been an excellent partner from day one, even itterating over the past few months to remove any non-recyclable components from the design, and using only fully recylable polyester. Our vision is that each subsequent tote design will mark a new collection or release- so I hope this partnership will grow even stronger in the future.
Greetings cards for gifting for birthdays and new baby presents were always part of the plan- we opted for a spin on the base image, swapping out the colour tones and honing in on some key elements.
All in all, we couldn't be more thrilled with the result- the contrasting itterations and colour-play layer up so beautifully!
THE STORY BEHIND OUR PACKAGING